Formula 1
Newsletter
At Ogilvy U.K I spent 3 years working with the F1 CRM account, where we designed the newsletter email templates and assets, alongside F1 TV and F1 Paddock Club campaign identities. (Shown below)
Team awards
Effie Europe Bronze Award
Marketing Society Brave Award
IPA Effectiveness Award (Bronze)
The One Show Award: Direct Marketing (Merit)
2020 DMA gold & silver
• Art Direction/Design/Guidelines (Click to view full size images)
F1 TV Pro is F1s own streaming service, offering multiple views from each drivers car, and all the telemetry data streamed live so you can get right down to the details of the race. To illustrate this we used information from the app and brought it into the brand world, showing fans directly how much more they can get out of the race using F1 TV Pro.
This work was rolled out across social, emails and around racetracks across the season.
• Art Direction/Design/Guidelines (Click to view full size images)
F1 TV Pro
Campaign ID
F1 Paddock Club is the most premium way to see a race, daily Pit Lane Walks, a one time guided Track Tour & the chance to hear from some of F1 legends over the weekend.
As part of the styling we added in a unique signature for each race, mixed with bold textured headlines to balance the luxury of the experience and the grit of the race.
• Art Direction/Design/Hand Lettering (Click to view full size images)