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You've got a friend in Philly

Working on a pitch at Ogilvy, creative team Jack and Tom came up with the lovely idea You've got a friend in Philly. Lead by the legendary Dave Towers we made a graphic look and feel based on big spreads coming off our headlines, extending out and hugging the food.

 

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We won the pitch and started to roll out variations, experimenting with making type using real Philly with Alison Carmichael, moving onto 3D rendered textures with Man Vs Machine, and a custom typeface by Rob Clarke (What a line up)

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By this time I'd been at Ogilvy for 5 years since joining as an intern, and it was time to move on. Top fellow designer Joe Glover picked up the project and ran with it to the finish line.

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